BT Rolatruc Exhibition Stand at IMHX

Background

BT Rolatruc, the UK subsidiary of BT Industries, was established in 1961 and is the leading UK name in providing material handling solutions such as warehouse and counterbalance trucks, rental, service and parts to its customers. BT Rolatruc (www.bt-forklifts.co.uk) have exhibited at IMHX for many years and this year were working with Bray Leino, the Devon based creative agency responsible for the BT Rolatruc account (www.brayleino.co.uk).

The show that they were exhibiting at was IMHX 2007 (Inspiring Materials Handling eXcellence) the UK's only comprehensive event in materials handling and logistics which boasts over 300 stands, with the BT Rolatruc exhibition stand being the largest there.


Solution

Revelation have been event partners with Bray Leino since 2006 working with them on numerous events; because of the relationship we share and as we were official AV contractor for IMHX and had experience of the exhibition our team was asked to provide production services for the BT Rolatruc exhibition stand.

BT Rolatruc were displaying a selection of their larger products and because of the scale of the stand special attention had to be paid to the logistics and to the health and safety issues that this would pose.

The Revelation team provided a pre production service which included the transfer of all stand plans into full technical design, liaison with Bray Leino on production elements and the design of bespoke lighting fixtures.

All the AV equipment was supplied by Revelation and we also were responsible for all the rigging and installation during the 5 day stand build. We also provided on-site support for the duration of the exhibition and at the end of the exhibition the on-site team was involved in the final break down of the stand.


Results

Both parties were very happy with the results of the exhibition stand and Revelations performance. Bray Leino stated that they achieved event objectives and when asked for one thing that Revelation did exceptionally well for them they replied; interpreting our requirements and taking responsibility to deliver what we needed.

"It's now an easy decision when we have any AV / Lighting requirements, we use Revelation and we get what we ask for." Bray Leino